Facebook is one of the most influential and effective social media platforms for your brand to grow. With such a large user base, you can target your marketing efforts with precision.
With a range of ad formats, such as in-feed video ads, page post videos and story ads, there is something to suit every business need. And with some strategic thinking and creativity you can take your Facebook marketing to new heights in 2019.
1. Create a Page
Facebook Business Pages look similar to personal profiles, but offer specific tools designed specifically for businesses to expand their digital presence.
Make sure to include comprehensive information about your business, such as a story and team members. Furthermore, add an action button that allows people to contact you directly from the page.
2. Create a Page Post
Posts are an excellent way to stay your audience informed about the latest happenings in your industry. Furthermore, they offer a convenient platform for engaging with followers.
Page posts are your main way of engaging with your Facebook audience and should form part of your overall marketing strategy. Use these tips to craft engaging Page posts and take advantage of all available Facebook marketing tools.
3. Create a Page Post Ad
Facebook offers various ad formats, from Instant Experience to Carousel. Select the format that best fits your business needs.
Page post ads can be an effective way to drive traffic to your website. Craft an ad with captivating visuals and copy that will entice clicks from busy users on the go.
4. Create a Page Post Video
Uploading a video to Facebook can make your page stand out from the rest. The process is straightforward.
Before anything else, ensure your video file is in the appropriate format for optimal performance. You have two options: upload a new one from your media library or import an existing one from there.
5. Create a Page Post Video Ad
Facebook video ads are an incredibly effective way to showcase your brand and products, boasting a high engagement rate.
Create an effective Facebook video ad to showcase your product or tell a compelling brand story. This guide will guide you through the advantages, placements, best practices and step-by-step guidance needed for creating an effective campaign on Facebook.
6. Create a Page Post Story
Facebook stories are an effective way for your brand to stand out in the crowd. They can be utilized to showcase new products, tease upcoming announcements and encourage customers to make a purchase.
Create time-sensitive content, like an offer that lasts 24 hours. Plus, tracking and measuring its success is a breeze.
7. Create a Page Post Story Ad
Facebook and Instagram offer a variety of ad types for businesses to choose from, but the page post story ad is the best option for those wanting to tell their stories on the platform. With this type of ad, businesses can create mini videos and photos in addition to traditional text- and image-based posts on the platform.
8. Create a Page Post Story Video
Facebook Stories boast prominent placement on a user’s feed, making them ideal for sharing updates and announcements.
They’re also an effective way to encourage users to contribute content (UGC).
They’re simple to create and offer swipe-up prompts and link stickers, though they lack the customization offered by Instagram Stories.
9. Create a Page Post Story Video Ad
One of the greatest features on a Facebook page is posting stories. Not only does this allow you to exercise your creative muscles, but it’s an effective way to draw new visitors in as well. However, be mindful that it may take some time so make sure all your options have been explored prior to hitting that publish button!
10. Create a Page Post Story Video Ad
Facebook Stories allows you to upload videos of up to 20 seconds in length. Plus, add text, doodles, filters, stickers, and music for an engaging story!
Facebook page story video ads are an effective way to boost brand awareness and attract new customers. But first you must understand how to craft the perfect post story video and monetize it effectively.
In today’s social media-driven world, it’s more important than ever to have an active presence on Facebook. With over 2 billion active users, Facebook is the largest social media platform in the world. And, with 87% of marketers using Facebook for business, it’s clear that businesses need to be active on the platform.
But, with so many businesses on Facebook, how can you make sure that your Facebook page stands out from the crowd?
Here are some tips on how to make your Facebook page stand out:
1. Use High-Quality, Engaging Images
Images are a key part of any Facebook page. People are visual creatures and are more likely to engage with pages that feature high-quality, engaging images. Make sure to use images that are relevant to your business and that will capture the attention of your target audience.
2. Use Compelling Copy
The copy on your Facebook page is also important. Make sure to write copy that is compelling and that accurately represents your brand. Keep your copy short and to the point – people are more likely to engage with copy that is easy to read and understand.
3. Use Calls-to-Action
Calls-to-action are a great way to encourage people to take action on your Facebook page. Whether you want people to sign up for your newsletter, download a white paper, or take advantage of a special offer, including a call-to-action on your Facebook page can help you achieve your goals.
4. Be Active
It’s important to be active on your Facebook page. Post regularly, respond to comments and questions, and run engaging Facebook ads. The more active you are on your page, the more likely people are to take notice.
5. Use Facebook Insights
Facebook Insights is a powerful tool that can help you learn more about your target audience and how they interact with your page. Use Insights to improve your page content and target your ads more effectively.
By following these tips, you can make sure that your Facebook page stands out from the crowd.
