linkedin b2b b2c lead generation networking guide keller digital marketing

LinkedIn is one of the largest professional social networks worldwide. It provides a great opportunity to engage with your target audience and generate leads for your business.

However, before you can maximize the benefits of LinkedIn marketing, it’s essential to create an effective plan. That is why we’ve put together this guide to assist in crafting a solid, achievable plan.

1. Create a Company Page

If you run a business, your LinkedIn Company Page is one of the most important social media assets you have. Not only can it attract top talent and recruit new employees, but it can also serve as an excellent free advertising opportunity.

LinkedIn is the world’s largest professional network, boasting 570 million users. Here, professionals find their next job opportunities, writers search for companies to mention in an upcoming article and business executives assess potential partners.

But setting up your LinkedIn Company Page isn’t enough to make it beneficial for you and your business. To truly maximize its effectiveness, ensure you’re sharing meaningful, helpful content.

2. Use Hashtags

Hashtags are an effective way to expand your reach and visibility on LinkedIn. They make it simple for users to locate your content, making them ideal for promoting campaigns or events.

To maximize success, utilize relevant hashtags and a combination of general and niche ones. It is also beneficial to monitor your results to identify which hashtags work best for you.

Hashtags are an invaluable tool for reaching new customers and garnering insight from industry leaders. Additionally, they allow you to determine what people are interested in – which is essential information for e-commerce businesses.

3. Ask for Recommendations

In today’s highly competitive job market, having a professionally designed LinkedIn profile with recommendations is essential for job seekers. For senior-level professionals in particular, this feature can be an effective means of standing out from other candidates.

LinkedIn recommendations differ from traditional job references, which might be given at the end of your career by your boss, in that they are written endorsements from co-workers, supervisors and clients.

When writing your recommendation, ensure it’s as compelling and thorough as possible. Begin by outlining your relationship with the individual and how well you know them, then highlight specific accomplishments and outcomes.

4. Promote Your Content

LinkedIn is the go-to social platform for professionals in your industry, boasting an expansive user base. Posting content here regularly can help you increase your reach and attract new customers who need what you have to offer.

Additionally, posting on LinkedIn helps build brand awareness among professional audiences and provides you with a stage to demonstrate your thought leadership. A successful linkedin marketing strategy involves setting objectives, targeting an established audience, and intelligent content creation/distribution.

Like other social media platforms, LinkedIn encourages its users to share informative and educational content that will enable them to perform their job better or solve issues more efficiently. A BuzzSumo study revealed two types of content resonated most with LinkedIn members: industry trends and how-to articles.
First of all, let’s start with the basics: LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, LinkedIn had 400 million members in over 200 countries and territories.

Now that we have that out of the way, let’s focus on how you can use LinkedIn to increase your reach and generate leads for your business.

1. Make sure your company has a LinkedIn page

This might seem like a no-brainer, but you would be surprised how many businesses don’t have a LinkedIn page. If you want to use LinkedIn to increase your reach and generate leads, you need to make sure that your company has a presence on the platform.

2. Post regular updates on your company page

Once you have created a LinkedIn company page, it’s important to keep it updated with fresh content. Regular updates will not only help to keep your page active, but will also ensure that your target audience is seeing the latest news and information about your company.

3. Use LinkedIn Ads to target your audience

One of the most effective ways to use LinkedIn for business is to target your audience with LinkedIn Ads. LinkedIn Ads allows you to target users with specific characteristics, such as job title, location, or company size. This means that you can create highly targeted ad campaigns that are more likely to generate leads.

4. Create a LinkedIn Group

Another great way to increase your reach and generate leads on LinkedIn is to create a LinkedIn Group. A LinkedIn Group is a platform where like-minded individuals can come together to discuss topics of interest. By creating a LinkedIn Group, you can position yourself as an expert in your industry and build relationships with potential leads.

5. Participate in LinkedIn discussions

In addition to creating a LinkedIn Group, you should also participate in existing LinkedIn discussions. This is a great way to get your name and your company’s name out there, as well as to build relationships with other professionals in your industry.

By following these simple tips, you can use LinkedIn to increase your reach and generate leads for your business.