website traffic<\/a>, social media engagement, and leads generated. But there are a number of other metrics you can track depending on your goals. The important thing is to experiment and find the metric (or metrics) that work best for you and your business.<\/p>\n8. Converting leads into customers<\/h2>\n
Generating leads is only half the battle. You also need to convert those leads into customers.\u00a0This can be a challenge, especially if you’re not sure how to effectively market to your leads.<\/p>\n
The best way to overcome this challenge is to create a lead nurturing strategy. This is a process where you provide leads with valuable content and information at every stage of the buyer’s journey. By doing this, you’re able to build relationships with your leads and better position your business to convert them into customers.<\/p>\n
9. Knowing when to outsource<\/h2>\n
There’s a lot of work that goes into content marketing, and it’s often too much for one person to handle.<\/p>\n
This is where outsourcing comes in.<\/p>\n
Outsourcing is the process of hiring someone else to help you with your content marketing. This can be helpful when you’re struggling to keep up with the demand or you need help with a specific task.<\/p>\n
The key is to know when to outsource and to find someone who you can trust to help you with your content marketing.<\/p>\n
10. Managing a team of writers<\/p>\n
If you’re outsourcing your content marketing, you’ll need to manage a team of writers.<\/p>\n
This can be a challenge, especially if you’re not used to managing a team or you’re not familiar with the content marketing process.<\/p>\n
The best way to overcome this challenge is to set clear expectations from the start. Make sure your writers know what you expect from them in terms of quality, quantity, and deadlines.<\/p>\n
You should also provide them with feedback on a regular basis so they know how they’re doing and where they need to improve.<\/p>\n
11. Creating a content calendar<\/h2>\n
One of the best ways to stay organized and consistent with your content marketing is to create a content calendar.<\/p>\n
A content calendar is a tool that helps you plan out your content in advance. This way, you can make sure you’re always creating quality content that’s on-brand and aligns with your marketing goals.\u00a0Creating a content calendar can be a challenge, especially if you’re not sure where to start. The best way to overcome this challenge is to start by brainstorming a list of topics you want to write about.\u00a0Then, you can map out when you want to publish each piece of content. And lastly, you can create a system for promoting your content so you can make sure it gets in front of your target audience.<\/p>\n
12. Maintaining a consistent voice<\/h2>\n
It’s important to maintain a consistent voice across all of your content. But this can be a challenge, especially if you have multiple people writing for your brand. The best way to overcome this challenge is to create style guidelines for your writers. These guidelines should include things like your brand’s tone, voice, and key messaging. By having these guidelines in place, you can ensure that all of your content has a consistent voice and style.<\/p>\n
13. Keeping up with the latest trends<\/h2>\n
Content marketing is an ever-changing field. And keeping up with the latest trends can be a challenge, even for the most experienced professionals.<\/p>\n
One way to stay up-to-date with the latest trends is to follow thought leaders in the industry. These are the people who are constantly innovating and experimenting with new content<\/p>\n","protected":false},"excerpt":{"rendered":"
It’s no secret that content marketing is hard. Creating quality […]<\/p>\n","protected":false},"author":1,"featured_media":3443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[44],"tags":[240,166,102,208],"yoast_head":"\n
13 Biggest Content Marketing Challenges (SEO Tips Included) - KellerDM<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\t\n\t\n\t\n