digital marketing Archives - KellerDM

What is High Quality Web Content?

Paul Keller — Fri, 13 Jan 2023 11:58:06 +0000

The goal of writing a quality web page is to make the customer happy. This can be achieved by having well-researched, high quality content. It should be useful to your target audience and should be easy to find. There are several steps involved in creating a high quality piece of web content. First, you need ...

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E-Commerce Marketing to Consumers

Paul Keller — Thu, 29 Dec 2022 14:00:45 +0000

E-Commerce Marketing to Consumers As more businesses move to the digital space, many are turning to e-commerce marketing as a way to reach potential customers. E-commerce marketing is the process of promoting and selling products or services through an online platform, such as an e-commerce website or app. It’s important for businesses to understand the ...

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How to Become a Digital Marketing Expert

Paul Keller — Sun, 18 Dec 2022 21:01:28 +0000

If you have an interest in being a digital marketing expert, there are several ways you can go about it. You could learn how to blog, write a book about social media marketing, and even become an online influencer. Here are some tips that can help you get started. Learn to ride a bike When ...

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Important Aspects of Web Design

Paul Keller — Wed, 09 Nov 2022 11:02:31 +0000

There are several aspects of web design to consider, including site structure, interaction design, and typography. It is important to know how to optimize your site for search engines. In addition, a good design will help you to generate more traffic and build a relationship with your visitors. If you want to boost your business ...

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Social Media: Facebook Marketing Overview

Paul Keller — Mon, 07 Nov 2022 07:00:54 +0000

Facebook Marketing The world’s largest social network, with over 1.5 billion monthly active users, continues to be an important platform for businesses to connect with their customers and create a strong brand presence. The platform has continued to evolve and offer new features and opportunities for businesses to connect with their target audiences. The use ...

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5 Digital Marketing Methods That Boost ROI

Paul Keller — Mon, 17 Oct 2022 21:44:39 +0000

There’s no doubt that marketing spend can quickly add up. But investing in marketing is essential to the growth of any business. An effective marketing strategy will reach the right people, with the right message, at the right time – ultimately driving more leads (and sales) through your door. The goal of marketing is to ...

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Twitter Officially Announces Twitter Edit Button

Paul Keller — Wed, 06 Apr 2022 21:24:49 +0000

Elon Musk, Twitter'r latest board member went to Twitter with a voting question that received over 4 million votes. Since forever ago, Twitter has been a great platform but lacked the use of an Edit button. Tweets would have to be deleted and reposted in order to fix any incorrections. https://twitter.com/elonmusk/status/1511143607385874434 Will we finally know ...

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Characteristics of an Integrated Marketing Communications Plan

Paul Keller — Sat, 06 Nov 2021 08:24:06 +0000

Integrated marketing communications (IMC) is a highly disputed topic that involves discovering and labeling the means of which consumers behave that transcends value to a brand. Details about consumers are sought involving purchasing behavior, influences in purchasing, attitude during the experience, reactions to purchased items or services, and much more. Modern approaches to marketing weighs ...

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