There are various social media scheduling tools available to streamline your marketing strategy. These include management and curation features, analytics features and collaboration features.

One of the most widely used social media management tools is SproutSocial, with features including robust scheduling and monitoring functions and in-app content creation capabilities. Furthermore, it includes a social inbox to support customer engagement.

1. SocialPilot

SocialPilot is an all-in-one social media scheduling and management tool created specifically for agencies and professionals. This versatile solution helps businesses plan marketing campaigns, schedule posts at optimal times for maximum exposure, and improve overall performance.

This platform also provides users with an in-depth content calendar that allows them to plan both short- and long-term strategies, and feeds automation tool allows marketers to automatically share fresh content across all their social channels.

SocialPilot offers a free starter account that enables you to connect three social media profiles; however, in order to take full advantage of its features you must upgrade to a paid plan.

This platform is accessible from mobile devices and its social media analytics allow for informed decisions. Furthermore, it makes onboarding new team members effortless by providing them with custom invitation links to register.

2. SocialBee

SocialBee is an all-in-one social media scheduling and management tool with advanced social media management functionality. Users can schedule posts to Facebook (pages and groups), LinkedIn, Pinterest, Instagram, Google Business Profile and TikTok from one central dashboard – saving them both time and energy when posting!

This platform features a content category feature to assist users in organizing their posts into categories, such as blog posts, inspirational quotes, industry news updates or any other. This enables them to maintain consistency while diversifying their content mix while keeping an eye on what is performing well with their audience feeds.

SocialBee is equipped with an innovative analytics suite, giving users access to their page analytics, post analytics, engagement rate metrics and top performing content. Furthermore, it features internal comments as well as workspaces dedicated to each client that allow for roles and permissions management.

3. Planoly

Planoly was developed by a mom looking for an effective way to schedule Instagram posts around her son’s naptime. It features an intuitive visual calendar with drag-and-drop functionality for ease of planning feeds with intention. Planoly is also an official Instagram partner, enabling users to schedule posts, TikTok videos, and Pinterest pins without jeopardizing their account or content being lost forever.

Although this tool has some drawbacks, such as its free version only permitting 30 media uploads per month and no auto-publishing for days off, it remains an excellent way to manage content calendars from a central interface. Furthermore, its Pinterest carousel feature allows for automated posting to multiple boards across up to one year – perfect for managing content calendars from an easy single interface!

4. MeetEdgar

MeetEdgar is one of the best fully automated social media schedulers on the market. It keeps your posts on track while saving hours from each week that would otherwise be spent crafting individual updates manually. In contrast to other scheduling tools that display individual posts in calendar view, MeetEdgar displays categories instead.

MeetEdgar can create an endless supply of evergreen content to share again and again with its recurring weekly schedule, setting preferred times for each content category and social network based on when your audience responded best. In addition, its auto-generate variations of posts by pulling relevant snippets of text from previous posts – this feature is especially helpful on platforms like Twitter which don’t permit duplicate posts – while its RSS feed makes content import possible from blogs or other websites directly.

5. Iconosquare

Iconosquare is a social media scheduling and monitoring tool developed specifically for Instagram (now also compatible with Facebook). Social media managers utilize it to expand engagement among their followers, develop an in-depth digital marketing strategy, and stay in touch with their audiences.

Features of Social Publish include post scheduling, automatic publishing and tagging capabilities. In addition, Social Inbox includes comment tracking capabilities with export capabilities as well as customized dashboards for each profile you manage.

Iconosquare offers businesses a media library that stores images, videos, captions and hashtag lists; it also provides a wide range of analytics data that provide actionable insights into online marketing efforts – this includes a “best times to post feature” which integrates user research with Iconosquare’s analysis of engagement metrics.

Published On: August 1, 2023 / Categories: Digital Marketing /