Digital marketing is important for small businesses because it is an effective and affordable way to reach a large audience. Unlike traditional marketing methods, digital marketing allows businesses to target a specific audience with laser precision. This means that businesses can save money and reach a larger number of potential customers with digital marketing. Additionally, digital marketing is a dynamic and ever-changing field, which means that businesses can always be at the forefront of new trends and technologies. Finally, digital marketing is extremely measurable, so businesses can track their progress and ROI (return on investment) in real-time.