Overview: Andrews Sports Medicine & Orthopaedic Center came to an agency I worked with previously seeking a new website and an enhanced marketing footprint in the orthpaedic & sports medicine industry. With 20+ Physicians, 7 locations, and multiple services between each provider, creating a voice was an ongoing challenge for their brand. They needed a dynamic approach to equally distribute the brand’s voice, professional specialties, and location services.

I created a multi-faceted workflow incorporating calendars, publishing topics, content approvals, graphic design, event planning, hr recruiting schedules, doctor/staff activities, and brand marketing. The result was a multi-channel marketing approach for each prover’s vertical that incorporates brand & service messaging matched with visual designs.

1. Developed an interactive content calendar that compliments SEO and Social Media topics, where each type of medical service can be aligned with similar services while giving each doctor a presence. Visual designs are similar to the overall brand presentation while using slightly different layouts for uniqueness.
2. Execute a continuous calendar publishing schedule to Social Media and the Website involving Andrews’ marketing team (staff and interns) and Doctors. Assigned each type of content into responsibilities while educating the Andrews team how to publish content using SEO best practices.