Overview
Reef Industries needed help with filling out their social publishing calendar with higher quality social posts. Keller Digital Marketing strategized with their marketing team, created a content calendar, created themes for each product type and blog/news updates and designed the graphic templates used for social posts (and video story templates for Facebook and Instagram)
Strategy
Develop Product, Brand and Service themes that can be used to feature and shuffle between content
Tactics
Create a content calendar meant for creating social media content on a weekly schedule
Social Media Product & Service Publishing
- Created 4 evergreen themes that present the product catalog of Reef Industries to its primary audience.
- Write social media content & design graphic imagery using Photoshop
- Maintain a live publishing schedule and feedback/approval workflow
- Research new and/or trending themes to improve exposure oppurtunities