What Is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). DA is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

Understanding Domain Authority

Domain Authority is a metric ranging from 0 to 100, with higher scores corresponding to a greater ability to rank. If one website has a Domain Authority of 25, and another has a Domain Authority of 50, then the latter will likely rank higher and faster than the former.

DA scores are logarithmic and relatively relative; it is significantly easier to grow your score from 20 to 40 than it is to grow from 70 to 80. Reversely, if your DA rating drops, it can be difficult to get it back up to the original level.

Factors that Affect Domain Authority

Domain Authority is based on many factors, including:

    • Age: Older sites have a slight advantage.


    • Authority and trust: Sites with high trust scores will naturally have a higher DA.


    • Quality content: Content quality plays a major role in determining Domain Authority.


    • Link diversity: Good link building practice helps a website increase its Domain Authority.


Improving Domain Authority

While Domain Authority can fluctuate as Google’s algorithm changes and updates, there are some key points to keep in mind when attempting to improve it:

    • Create quality content regularly.


    • Develop an online presence (social media, email lists, etc).


    • Optimize for SEO (keywords, meta tags, etc).


    • Try link building tactics.


If you’re successful in following the best practices outlined above, you’ll likely find your Domain Authority (and your search engine rankings) improving over time. Domain Authority (DA) is a metric used to measure the strength of a website’s backlink profile. DA can range from 0-100, with 0 being the lowest and 100 being the highest. A website’s DA is influenced by the number and quality of inbound links it has, as well as other factors such as age and outgoing links.

A high DA score means that a website is more likely to rank highly in search engine results pages (SERPs), while a low DA score indicates that a website is less likely to rank well. However, it’s important to note that DA is not a perfect predictor of SERP position, and other factors such as relevance and keyword difficulty also come into play.

There are a number of ways to increase your website’s DA, including building high-quality inbound links, optimizing your website’s internal linking structure, and making sure your site is free of any technical issues that could hurt its crawlability.

If you’re looking to increase your website’s DA, contact an experienced SEO company that can help you identify and implement the necessary changes.

Published On: January 4, 2023 / Categories: Digital Marketing / Tags: , , /